Sylhet Airways Brand Ambassador Programme

(SABA)

Be More Than a Passenger. Be Our Voice. Be Our Journey.

The Sylhet Airways Brand Ambassador (SABA) Programme is our way of bringing the community into the very heart of our journey. Before our first aircraft takes off in 2027, we want passionate individuals to stand with us, represent us, and carry our message across the world.

SABAs are not just volunteers — they are the trusted voices of our airline, the storytellers of our heritage, and the champions of our future.

Three airline staff members posing for a photo at an airport, standing in front of a sign indicating arrivals with a plane in the background. The man on the left and the woman on the right are holding Sylhet Airways folders, and the man is also holding a Sylhet Airways Saba Ambassador sign.

Why Become a Brand Ambassador?

  • Be Part of History: Sylhet Airways is the first airline created for and by the Sylheti diaspora. As an Ambassador, your name and contribution will forever be linked with this historic achievement.

  • Give Back to the Community: Every role you play helps connect families, support pilgrims, and showcase Sylheti pride on the world stage.

  • Shape the Airline: Ambassadors provide feedback and ideas that influence our brand, events, and customer experience.

  • Personal Fulfilment: It’s not just about helping an airline grow — it’s about serving a community and leaving behind a legacy for future generations.

What SABAs Do

  • Represent: Attend community, business, student, and faith events as an official face of Sylhet Airways.

  • Promote: Share our story through word of mouth, social media, and community groups.

  • Support Growth: Help us connect with potential investors, donors, and founding supporters.

  • Inspire Youth: Work with young Sylhetis to build excitement about aviation, heritage, and opportunity.

  • Celebrate Heritage: Keep our language, stories, and culture alive through events, campaigns, and outreach.

Benefits of Being a SABA

Becoming a Sylhet Airways Brand Ambassador (SABA) is more than a title — it’s a legacy. As a SABA, you gain exclusive recognition, priority access to events, and the honour of representing the first airline built from Sylheti roots. You will connect with community leaders, inspire the next generation, and be remembered as part of the founding journey that took Sylhet Airways from a dream to the skies. ✈️💚

    • Awarded the title of Sylhet Airways Brand Ambassador.

    • Receive an official Digital Certificate of Recognition.

    • Your name featured on the Founding Ambassadors “Wall of Honour” on our website.

    • Recognition in select launch publications and events.

    • Invitation to Ambassador-only events, private briefings, and launch ceremonies.

    • Priority invitations to attend our Inaugural Flight celebration in London or Sylhet.

    • Opportunity to network with community leaders, business investors, and Sylhet Airways executives.

    • Gain experience in leadership, public speaking, networking, and community engagement.

    • Opportunity to be considered for paid staff roles when recruitment opens in 2026 (not guaranteed, but priority review given).

    • Enhance your CV with a prestigious, community-based leadership role.

    • Access to special ambassador discounts on flights when operations commence.

    • Exclusive SABA merchandise and uniform badge to represent Sylhet Airways with pride.

    • Early previews of our new routes, services, and cultural programmes.

Emotional Significance

Becoming a SABA is not just about perks — it’s about identity, vision, and legacy:

  • Carry the Sylheti Name: You will be part of the first group of people trusted to represent an airline built from our heritage.

  • Connect Generations: You will help grandparents, parents, and children stay connected across continents.

  • Support Pilgrims: By raising awareness, you will play a part in helping people travel for Hajj and Umrah with ease.

  • Leave a Legacy: Your name and role will be remembered long after the first flight takes off — because you were there at the beginning.

Who Can Join the SABA Programme?

  • Individuals aged 18+, based in the UK, Bangladesh, or abroad.

  • People with strong ties to the Sylheti community — though all backgrounds are welcome.

  • Community leaders, professionals, students, business owners, or anyone with passion and vision.

  • Sylheti speakers are strongly encouraged, but not required.

How to Apply

Applications are open now. To apply, you will need to:

  1. Complete the Brand Ambassador Application Form.

  2. Provide your contact details, availability, and areas of interest.

  3. Upload a short statement explaining why you want to become a SABA.

  4. (Optional) Upload your CV to highlight relevant skills or experience.

Applications will be reviewed on a rolling basis, with the first group of Official SABAs announced in 2025.

Sylhet Airways Brand Ambassadors (SABA): Serving with Vision. Flying for the Future. ✈️

A flight attendant in a green uniform serving coffee to a passenger wearing a black hijab on a Sylhet Airways airplane.